Services

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Copywriting and editing services

Emma Ward’s Words offers a wide range of services, designed to fit in with your communications and marketing needs. I can work with you on a one-off project basis or build a longer-term working relationship to support you and your business more regularly. Either way, I begin the process by really getting to know you and your business. This is because I want to understand your brand, vision and values and to get your key messaging just right.

SEO-friendly website content

Your website is often the first contact you have with potential customers. As such, it is the most powerful marketing tool at your disposal. I can write impactful website content that draws people in and aligns with key SEO algorithms. From simple, one-page sites to more complex projects, I can help you get noticed online. Full writing, editing and rewriting services available.

Digital marketing and sales collateral

Whether you are an SME or sole trader, or a leading international brand, digital marketing is a vital part of any communications campaign. I can craft content to suit any digital marketing requirement, including SEO-friendly copy, PPC advert text, social media posts, sales emails and more. I know how to speak directly to your target audience, drive sales leads and help move your business up the search engine rankings.

Blogging

Blogging is a great way to stay in touch with your customers and key stakeholders. It allows you to share updates and opinions, encourage conversation and show the human face behind your brand. I have written blogs for numerous clients across many different sectors, from fitness to finance; life coaching to law. If you have an idea for a blog or series of blogs to promote your business, please get in touch.

Social media posting

Having an active social media profile has become a crucial part of any communications campaign. Providing rapid, pithy responses to industry and world events, building up networks on popular online platforms and updating followers on key business developments is a great way to retain people’s attention online. Too busy to keep up with it all? Let me help you keep pace.

Book editing

Despite living in an increasingly technological world, there’s still nothing quite like turning the pages of a book. I have solid experience in editing, researching, writing and proofreading book content and can work with you to produce a compelling publication that gets your story across. Fiction, biographical, factual… let me know your book writing plans.

Newsletter and magazine editing

I have worked on several newsletters and magazines, planning and commissioning content, writing and editing copy, proofreading and liaising with designers, printers and publishers. My magazine writing and editing experience ranges from corporate publications aimed at customers and employees to consumer magazines written to engage the general public. Does your publication need a fresh pair of eyes? Are you looking to add a talented writer to your team? Contact me.

Journalism – articles and more

My background in press and PR work has honed my ability to find the right story angle quickly, and write it up for maximum impact and entertainment. I have written a wide range of articles using different styles. These include celebrity interviews, family columns, product and theatre reviews, trade editorials and business opinion pieces.

Press releases and press packs

Writing press releases and creating press packs has long been an intrinsic part of my work. I can adapt language and style to match the news story and organisation to create the right impression and provide the right level of information. From serious organisational announcements to lively product launches, I can help you find the right tone and language to get the press on side.

Brochures and leaflets copywriting

Hard copies of company literature are still very relevant, even in the midst of an increasingly digital world. If you need written copy for your annual review, trade show literature, product or services brochure or advertising materials, give me a call. I can work alone or as part of your marketing team and will liaise with your designer and printer to achieve a high-quality result.

Admin services

As well as writing and editing, I offer a suite of support services to make your life easier when it comes to written content. These series include:

  • Proofreading – full service
  • Basic grammar check and sub-editing
  • Audio transcription
  • Research for written and editorial projects
Photography

As of 2024, I also offer commercial, community, family and creative photography services to complement my writing and editing work. Find out more at Emma Ward’s Photos here.