During Emma's ten-plus years working in agency and in-house public relations and press office
roles, and her subsequent experience working with freelance clients, she has researched and
crafted literally hundreds of press releases. She knows how to word that crucial first paragraph
to grab the editor's attention and draw them into the full story to make it stand out from the crowd.
Emma has been professionally trained by the Chartered Institute of Public Relations to produce top-quality written marketing communications and key messages that fit perfectly with her clients' objectives and vision. She knows how to find the all-important news hook and give what could first be seen as a less than sensational topic, a genuinely creative edge.
Emma Ward's Words has previously been commissioned by the National Trust to work on two major press release campaigns. The first involved celebrities such as Jude Law, Mary McCartney and Kelly Hoppen revealing their favourite 'special places' around the country. The second promoted a unique exhibition of previously unseen wartime lithographs that took place at one of its stately homes in Hampshire. Emma secured significant national and local media coverage for both stories, thanks to her engaging writing and expert knowledge of the media.
In addition to press releases, photo call notices, feature schedules, op eds and other media materials, Emma Ward's Words offers the following freelance writing services:
- Feature schedules and target media lists
- Press and PR plans
- Advertorials, sales emails and advertising copy
- Speech writing
- Written marketing and communications training materials
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